About
Our Purpose
Our purpose is to enlighten self-awareness and empower individual self-expression towards an evolved and more harmonious performance, empowered with purpose and well-being & detached from stress and fear.
Our Programs
Designed to bring awareness to your own unique qualities and inspire greater purpose to your performance, the self-reflective program arms you with the knowledge, skills and state of mind that complete your high performance puzzle, but most importantly, do it in a way that makes you feel good about who you are, not just what you are doing.
Our holistic coaching programs and experiences are based in universal principles that can work for anyone in any field.
The program brings awareness to what helps you, with tools to detach from what hinders you, so you may work towards a more pure performance in all areas of your personal and professional life.
Our Point of Difference
We understand the biggest influence on our health and performance is our state of mind. In fact, around 80%, so our program mirrors this. While we address physical health and peak performance protocols to promote success, the backbone of The Nature of Success program is centred in evolving our state of mind.
There are two points to everything in life. There is what you are working with (people, places and things) and there is where you are working from (state of mind).
We do this via the anatomy of the Kelee® and a 5-10min practice of Kelee® meditation and self-reflection. This helps high performance people detach from subconscious conditioning, inefficient belief systems and fear and evolve into higher states of awareness and performance.
Our People
Matt Griggs is a Sydney-based holistic high-performance coach who has built on his experience as a former professional surfer to develop his coaching practice. As the founder of The Nature of Success, he has created a distinctive coaching philosophy that stands out for its integrated approach.
What makes Griggs’ methodology particularly effective is how he combines mental clarity, emotional resilience, and physical vitality as interconnected elements of sustainable success. Rather than treating these as separate domains, he recognises how they influence and reinforce each other.
His work spans across business professionals, athletes, and individuals seeking personal development, applying consistent principles while adapting to the specific contexts and challenges in each arena. This versatility demonstrates the fundamental nature of his approach to human performance and well-being.
The emphasis on sustainability in his coaching philosophy also reflects an understanding that true success isn’t just about short-term achievements, but developing practices and mindsets that support ongoing growth and fulfilment.
Matt is also a best-selling author of two books.
INSTA Tag: mattgriggs
Linkedin: Matt Griggs
As a transformational coach and integral part of this pioneering organisation, Kate brings exceptional insight and expertise to the field of holistic performance development.
As General Manager, Kate works alongside the team at The Nature of Success, specialising in helping clients integrate mental clarity, emotional intelligence, and physical wellbeing to achieve lasting success in both their professional and personal lives. Her approach is distinctively wholehearted, addressing not just what we do, but how we think and feel as we pursue our goals.
Kate’s background in performance psychology, combined with her practical coaching methodology, has made her a trusted advisor to executives, entrepreneurs, and individuals seeking meaningful growth. She has a remarkable ability to identify limiting patterns and guide clients toward authentic breakthroughs.
What truly sets Kate apart is her commitment to sustainable achievement—success that nourishes rather than depletes. Her work embodies the core philosophy of The Nature of Success: that our greatest accomplishments flow naturally when we align with our most authentic selves.
INSTA Tag: kate__griggs
Linkedin: Kate Griggs
As a key member of the coaching team, Will brings a practical blend of wisdom, real-world insights, and a calm approach to help people enhance their performance and quality of life.
With over 10 years of experience with the Nature of Success, Will understands how to guide clients to efficiently detach from stress and negativity while developing behaviours and mindsets that drive greater performance and productivity. More importantly, he helps clients cultivate a happier, more harmonious state of mind for an improved quality of life.
Will has spent over 15 years successfully leading teams and organisations across multiple industries and countries. He understands the challenges of working in rapidly changing environments, from start-ups to large multinationals. He excels at helping people develop self-awareness to identify limiting behaviours and beliefs and then guide them toward more effective and fulfilling ways of operating. His clients range from emerging leaders to top executives and individuals seeking profound personal growth.
Linkedin: Will Hay
Taylor Knox is an iconic professional surfer from the USA. Taylor spent decades on the World Tour, winning multiple events and inspiring surfers all over the World in competition and video appearances. He is also an experienced Kelee® Meditation practitioner, (over 20 years) founder of Arc Method (an online physical training program) and a mentor on our international tours.
TK’s bright and adventurous spirit, fun-loving sense of humour and depth of knowledge and experience at the most elite level of professional sport, brings colour, depth and star quality to our programs.